Privacy Policy

Last updated: April 15, 2026

Royal Blue Fitness, LLC ("Royal Blue Fitness," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, submit a form, use our website chat or messaging tools, contact us, request information, request a consultation, or otherwise interact with us online through websites and subdomains that link to this Privacy Policy, unless a different notice is posted.

This Privacy Policy is intended to describe our practices for the public-facing Royal Blue Fitness website and related online interactions. Certain client account, scheduling, billing, and payment functions may be provided through a separate client platform or by third-party service providers.

By using our website or otherwise interacting with us online, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information that you voluntarily provide when you fill out a form, request information, request a consultation, contact us, use website chat or messaging tools, or otherwise submit information through our website.

Depending on the interaction, this information may include your name, email address, phone number, contact preferences, mailing address if you choose to provide it, and the contents of any message, inquiry, or request you submit.

We and our service providers may also automatically collect certain technical and usage information when you visit the website. This may include your IP address, browser type, device type, operating system, pages viewed, referring source, date and time of visits, general location derived from IP address, cookie identifiers, and similar technical data.

We may collect information through cookies, pixels, tags, scripts, embedded content, and similar technologies used for essential website functions, analytics, performance, embedded media, communications tools, and advertising or marketing purposes.

2. How We Use Information

We may use personal information to:

  • respond to inquiries and communicate with you
  • review and qualify interest in our services
  • schedule consultations or introductory conversations
  • provide requested information or support
  • operate, maintain, troubleshoot, secure, and improve our website
  • understand website traffic and visitor behavior
  • measure the effectiveness of our marketing
  • support analytics, advertising, remarketing, and campaign measurement conducted by us or on our behalf
  • protect the security and integrity of our website and systems
  • comply with legal obligations
  • establish, exercise, or defend legal claims

3. Public Website and Separate Client Platforms

The public website is used primarily to provide information about Royal Blue Fitness and allow prospective clients or other visitors to contact us.

Transactions are not completed through the public website itself. If a person becomes a client, account setup, scheduling, billing, purchases, and payment processing may occur through a separate client platform or through third-party service providers that support our operations.

Because those platforms and providers are separate from the public website, information submitted through them may be processed by us and by those providers as necessary to provide services, manage accounts, process payments, and support related operations.

4. Website Chat and Communication Tools

We may use third-party communication tools on our website, including chat, messaging, receptionist, AI-assisted communication, or similar tools.

These tools may collect the information you choose to submit, including your contact information and the contents of your message, and may transmit or route that information to Royal Blue Fitness through email or other internal communication methods so that we can respond.

We may use these tools to assist with intake, communication, lead response, appointment coordination, and customer service.

5. Cookies, Analytics, Advertising, and Similar Technologies

We use cookies and similar technologies to support website functionality and better understand how visitors interact with our website.

These technologies may be used for essential site operations, performance and functionality, analytics and measurement, embedded services such as maps and videos, communication tools, and advertising, remarketing, or campaign measurement.

Some technologies may be set by us, and some may be set by third parties whose services appear on or support our website.

Embedded third-party content, such as maps, videos, chat tools, or similar services, may collect information directly from your browser or device and may set their own cookies or similar technologies under those providers' privacy practices.

You can manage non-essential cookies through our cookie banner and cookie preference settings.

6. When We Disclose Personal Information

We may disclose personal information to categories of recipients such as:

  • website hosting and technology providers
  • analytics providers
  • advertising and marketing partners
  • communication, chatbot, receptionist, or support service providers
  • client platform, CRM, scheduling, booking, or operational service providers
  • payment processors used through separate client platforms
  • professional advisors such as attorneys, accountants, or insurers
  • government agencies, regulators, law enforcement, or other parties when required by law or reasonably necessary to protect rights, safety, or property
  • parties involved in a merger, acquisition, financing, restructuring, or sale of assets

We do not disclose personal information except as described in this Privacy Policy, at your direction, or as otherwise permitted or required by law.

7. Sale, Sharing, and Targeted Advertising Notice

We do not sell personal information for monetary consideration.

However, some cookies, pixels, tags, and similar technologies used on our website for analytics, advertising, remarketing, or campaign measurement may constitute "sharing" of personal information or processing for targeted advertising under California or other U.S. state privacy laws.

In the preceding 12 months, we may have:

  • disclosed personal information to service providers and contractors for business purposes
  • shared identifiers and internet or other similar network activity with analytics providers, advertising partners, or related vendors through cookies, pixels, and similar technologies for analytics, advertising, remarketing, and campaign measurement

The categories of personal information we may have disclosed for business purposes in the preceding 12 months include identifiers, contact information, information submitted through inquiries or requests, chat or message content voluntarily submitted through website communication tools, internet or other similar network activity, and approximate geolocation derived from IP address.

The categories of personal information we may have shared in the preceding 12 months include identifiers and internet or other similar network activity.

The categories of recipients to whom personal information may have been disclosed or shared include service providers and contractors, analytics providers, advertising and marketing partners, communications and support providers, and client platform or operational service providers.

You may opt out of certain targeted advertising or sharing activities by using our cookie preference settings and any privacy choices mechanism we make available on the website.

We do not knowingly sell or share the personal information of individuals under 16 years of age.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to respond to inquiries, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, and protect our legal rights.

Retention periods vary depending on the type of information, the nature of the relationship, operational needs, and legal requirements.

9. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no method of transmission over the internet and no method of electronic storage is completely secure. As a result, we cannot guarantee absolute security.

10. Children's Privacy

Our website and services are not directed to children under 18, and we do not knowingly collect personal information from children under 18 through the website without appropriate authorization.

If you believe a child has provided personal information to us through the website, please contact us so we can review and address the issue.

11. Your Rights and Choices

Depending on your location and applicable law, you may have the right to:

  • know what personal information we collect, use, disclose, sell, or share
  • access specific pieces of personal information
  • request deletion of personal information
  • request correction of inaccurate personal information
  • obtain information about categories of sources, purposes, and recipients
  • opt out of the sale or sharing of personal information
  • opt out of targeted advertising or profiling, where applicable
  • not be discriminated against for exercising applicable privacy rights

You may exercise applicable rights by submitting our privacy request form, contacting us at info@royalbluefitness.com, or using our cookie preference settings or privacy choices mechanism for cookie-based advertising choices, where available.

We may need to verify your identity before processing certain requests. We may also request additional information reasonably necessary to verify the request and protect against fraud.

You may authorize an agent to make certain requests on your behalf, subject to applicable verification requirements.

12. California Privacy Rights

If you are a California resident and applicable law applies to our handling of your information, you may have the right to know, delete, correct, and opt out of the sale or sharing of personal information, as well as the right not to receive discriminatory treatment for exercising those rights.

Depending on how you interact with us, we may collect the following categories of personal information:

  • identifiers, such as name, email address, phone number, IP address, and similar identifiers
  • customer records information, such as contact information you submit to us
  • internet or other similar network activity, such as website activity, cookie data, browsing interactions, and usage data
  • geolocation data, such as general location derived from IP address
  • sensitive personal information, which we do not intentionally collect or use for purposes that would require a separate right-to-limit notice under California law

We may collect personal information directly from you, automatically from your browser or device, from service providers acting on our behalf, and through cookies, pixels, and similar technologies used on our website.

We may collect, use, disclose, and share personal information for the purposes described in this Privacy Policy, including responding to inquiries, reviewing service interest, operating and improving the website, analytics, security, marketing, advertising, remarketing, and legal compliance.

To opt out of cookie-based sale, sharing, or targeted advertising activities, use our cookie preference settings or any privacy choices mechanism made available on the website.

13. Do Not Track and Preference Signals

Some web browsers offer a "Do Not Track" setting. Because there is no uniform standard for Do Not Track, we do not respond to standard Do Not Track browser signals.

Where required by applicable law and where our website tools support it, we may recognize legally valid opt-out preference signals relating to sale or sharing choices.

14. Third-Party Websites and Services

Our website may link to, embed, or interact with third-party websites, platforms, and services. We are not responsible for the privacy, security, or content practices of third parties. We encourage you to review the privacy policies of those third parties before interacting with them.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above.

16. Contact Us

Royal Blue Fitness, LLC
2001 Contra Costa Blvd, Ste A10
Pleasant Hill, CA 94523
Email: info@royalbluefitness.com